Resume

For a more concise version of my resume in PDF form, click here: Kelsey Welke – Resume

EDUCATION

University of Wisconsin-Whitewater – Whitewater, WI (2009 – 2014)
Bachelor of Science in International Journalism
Minor in Public Relations

Dublin City University – Dublin, Ireland (Feb 2012 – May 2012)
Study Abroad Program

PUBLIC RELATIONS EXPERIENCE

MARKETING DIRECTOR & ADMINISTRATIVE ASSISTANT – SNYDER & PRITCHARD HOMES (April 2017 – Present)
– Write, edit, share and promote blog posts
– Manage and edit all our social media, including Instagram, Facebook, Twitter, LinkedIn and Pinterest
– Assist with administrative duties, such as answering phone calls and emails, printing and binding paperwork, inputting paperwork online, updating listings on MLS, copying, scanning and binding, addressing and mailing newsletters and thank you cards, and managing our contact lists
– Create marketing reports; gather and scan clippings and social media posts for reports
– Design and mail monthly mailers, property guidebooks, home magazines, home brochures and weekly emails
– Photograph, upload and edit photos of homes

MEDIA & PUBLIC RELATIONS COORDINATOR – MARK P. FINLAY ARCHITECTS (Oct 2015 – Dec 2016)
– Designed advertisements, watermarks, logos and other graphics on Adobe Photoshop and InDesign
– Assembled and submitted award and press submissions
– Created and sent email newsletters through Microsoft Outlook and Word Mail Merge
– Uploaded, edited, and organized site photos and professional photos
– Managed, scheduled, tracked and updated our social media pages
– Updated and managed the website through Joomla
– Created promotional books for clients on Shutterfly and Blurb
– Assisted with administrative duties, such as screening and forwarding phone calls, scheduling and setting up meetings, running errands, depositing checks and handling personal information

PUBLIC RELATIONS INTERN – CRAMER-KRASSELT (April 2015 – July 2015)
Clients – Kohl’s, Generac, Evinrude, Pick & Save, Paper & Packaging Board, RotoZip
– Created targeted media lists on CisionPoint for regional and national media
– Pitched stories to bloggers and journalists in national and local communities
– Tracked and compiled weekly and monthly reports via BurrellesLuce and CisionPoint
– Established ongoing relationships with fashion, beauty and home bloggers
– Interacted with Twitter followers and performed outreach using specific hashtags

SOCIAL MEDIA MARKETING EXPERIENCE

SOCIAL MEDIA INTERN – IDEAS THAT EVOKE (Sept 2014 – April 2015)
Clients – Steve’s UNIV, Olivia Garden, Andis, Elizabeth Arden Red Door Spa
– Created, edited and managed Twitter and Facebook content for various clients
– Interacted with followers on social media and performed outreach via specific industry hashtags
– Managed, created content for and held weekly contests for Steve’s UNIV Facebook page
– Wrote press releases that highlighted Ideas That Evoke
– Wrote monthly blog posts about trendy hairstyles
– Styled photoshoots and photographed and edited salon products

PUBLIC RELATIONS CHAIR – PANHELLENIC COUNCIL (April 2013 – Feb 2014)
– Developed a successful social media strategy, which consisted of managing and creating content for Facebook, Twitter, Pinterest and the blog
– Created a new Panhellenic Council blog from scratch, interviewed my peers for it and updated it weekly
– Worked with a variety of women to promote Greek events, recruitment and other events through social media marketing

SOCIAL MEDIA STUDENT MANAGER – CAREER & LEADERSHIP DEVELOPMENT (Aug 2012 – Nov 2013)
– Utilized various social media platforms, such as Facebook, Twitter, Pinterest and the WordPress blog to engage students in Career & Leadership Development’s services
– Managed, wrote articles for and edited the Career Spotlight Blog
– Implemented new ideas to increase our social media activity and engagement, such as holding contests on Facebook, posting more images on social media and interviewing students for the blog
– Increased the UWW Career Twitter followers by 400 during internship

JOURNALISM EXPERIENCE

CONTRIBUTING WRITER – ELITE DAILY (Aug 2014 – Oct 2015)

CONTRIBUTING WRITER – THOUGHT CATALOG (July 2015)

ETIQUETTE/PROFESSIONAL DEVELOPMENT WRITER – COLLEGE LIFESTYLES (Nov 2013 – Sept 2014)
– Wrote 40 articles regarding etiquette, professionalism, career advice and beauty tips and tricks
– Took pictures or made graphics for my articles each week
– Worked independently and communicated efficiently with my supervisors through e-mail, social media and Google Docs
– Promoted my articles and peers’ articles on social media

CONTRIBUTING WRITER – CAREER SPOTLIGHT BLOG (Aug 2012 – Nov 2013)
– Wrote 45 career and social media-related articles for the Career Spotlight Blog
– Interviewed a handful of students and staff members for the blog
– Photographed students and staff or created graphics to complement the blog posts

STAFF WRITER/PHOTOGRAPHER – ROYAL PURPLE NEWSPAPER (Feb 2011 – May 2012)
– Wrote 30+ news and feature articles, including a monthly column titled `Kelsey’s Adventures Abroad’
– Interviewed a wide variety of students, staff and community members
– Photographed and edited pictures of staff members, students and campus events

PHOTOGRAPHY EXPERIENCE

PHOTOGRAPHY INTERN/PERSONAL ASSISTANT – ANDREJKA PHOTOGRAPHY (May 2012 – Sept 2012)
– Assisted head photographer with photographing weddings, editing photos, making photo frames
– Improved many of photography and photo-editing skills, such as Adobe Photoshop and InDesign
– Maintained strict photography schedule and worked with a variety of people at weddings
– Set up, managed and helped wedding attendants with the photobooth at weddings

FREELANCE PHOTOGRAPHER – AIDS WALK WISCONSIN (Oct 2012 & Oct 2013)

FREELANCE PHOTOGRAPHER – MISS BLACK AND GOLD PAGEANT (Nov 2012, Nov 2013 & Nov 2014)

PHOTOGRAPHER – DELTA ZETA SORORITY (Nov 2010 – Sept 2013)

WEBSITE MANAGEMENT EXPERIENCE

WEBMASTER – WHITEWATER HISTORICAL SOCIETY (Feb 2014 – Feb 2015)
– Constantly updated and manage the Whitewater Historical Society website
– Worked closely with the Whitewater Historical Society board of directors
– Updated and managed the Whitewater Historical Society Facebook Page

OTHER WORK EXPERIENCE

PHARMACY TECHNICIAN/CASHIER – THE PHARMACY STATION (Sept 2006 – June 2013)
– Assisted the pharmacists with filing, preparing, mixing and labeling prescriptions
– Restocked supplies, took inventory and correctly deposited old prescriptions and labels
– Greeted and helped customers, answered phone calls, handled the cash register, maintained a clean work environment and established strong, professional relationships with pharmacists, coworkers and customers

SKILLS & EXPERIENCE

SOCIAL MEDIA
– Facebook, Facebook Ads, Twitter, LinkedIn, Pinterest, Houzz, Tumblr, Instagram, Iconosquare, Hootsuite, Instapult

PUBLIC RELATIONS
– CisionPoint, BurrellesLuce, MailChimp

WEBSITE/BLOGGING
– WordPress, Blogger, Joomla, AP Style, Microsoft Office (Word, Excel, PowerPoint, Outlook, Publisher), 80 WPM, Google Docs

PHOTO EDITING
– Adobe Photoshop, Adobe InDesign, Adobe Acrobat

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