Resume

For a more concise version of my resume in PDF form, click here: Kelsey Welke – Resume

EDUCATION

University of Wisconsin-Whitewater – Whitewater, WI (2009 – 2014)
Bachelor of Science in International Journalism
Minor in Public Relations

Dublin City University – Dublin, Ireland (Feb 2012 – May 2012)
Study Abroad Program

PUBLIC RELATIONS EXPERIENCE

MARKETING DIRECTOR & ADMINISTRATIVE ASSISTANT – SNYDER & PRITCHARD HOMES (April 2017 – Present)
– Write, edit and share blog posts
– Assist with administrative duties, such as printing and binding paperwork, inputting paperwork online, copying and scanning, and addressing and mailing newsletters
– Create marketing reports; gather and scan clippings/social media posts for reports

MEDIA & PUBLIC RELATIONS COORDINATOR – MARK P. FINLAY ARCHITECTS (Oct 2015 – Dec 2016)
– Designed advertisements, watermarks, logos and other graphics on Adobe Photoshop and InDesign
– Assembled and submitted award and press submissions
– Created and sent email newsletters through Microsoft Outlook and Word Mail Merge
– Uploaded, edited, and organized site photos and professional photos
– Managed, scheduled, tracked and updated our social media pages
– Updated and managed the website through Joomla
– Created promotional books for clients on Shutterfly and Blurb
– Assisted with administrative duties, such as screening and forwarding phone calls, scheduling and setting up meetings, running errands, depositing checks and handling personal information

PUBLIC RELATIONS INTERN – CRAMER-KRASSELT (April 2015 – July 2015)
Clients – Kohl’s, Generac, Evinrude, Pick & Save, Paper & Packaging Board, RotoZip
– Created targeted media lists on CisionPoint for regional and national media
– Pitched stories to bloggers and journalists in national and local communities
– Tracked and compiled weekly and monthly reports via BurrellesLuce and CisionPoint
– Established ongoing relationships with fashion, beauty and home bloggers
– Interacted with Twitter followers and performed outreach using specific hashtags

SOCIAL MEDIA MARKETING EXPERIENCE

SOCIAL MEDIA INTERN – IDEAS THAT EVOKE (Sept 2014 – April 2015)
Clients – Steve’s UNIV, Olivia Garden, Andis, Elizabeth Arden Red Door Spa
– Created, edited and managed Twitter and Facebook content for various clients
– Interacted with followers on social media and performed outreach via specific industry hashtags
– Managed, created content for and held weekly contests for Steve’s UNIV Facebook page
– Wrote press releases that highlighted Ideas That Evoke
– Wrote monthly blog posts about trendy hairstyles
– Styled photoshoots and photographed and edited salon products

PUBLIC RELATIONS CHAIR – PANHELLENIC COUNCIL (April 2013 – Feb 2014)
– Developed a successful social media strategy, which consisted of managing and creating content for Facebook, Twitter, Pinterest and the blog
– Created a new Panhellenic Council blog from scratch, interviewed my peers for it and updated it weekly
– Worked with a variety of women to promote Greek events, recruitment and other events through social media marketing

SOCIAL MEDIA STUDENT MANAGER – CAREER & LEADERSHIP DEVELOPMENT (Aug 2012 – Nov 2013)
– Utilized various social media platforms, such as Facebook, Twitter, Pinterest and the WordPress blog to engage students in Career & Leadership Development’s services
– Managed, wrote articles for and edited the Career Spotlight Blog
– Implemented new ideas to increase our social media activity and engagement, such as holding contests on Facebook, posting more images on social media and interviewing students for the blog
– Increased the UWW Career Twitter followers by 400 during internship

JOURNALISM EXPERIENCE

CONTRIBUTING WRITER – ELITE DAILY (Aug 2014 – Oct 2015)

CONTRIBUTING WRITER – THOUGHT CATALOG (July 2015)

ETIQUETTE/PROFESSIONAL DEVELOPMENT WRITER – COLLEGE LIFESTYLES (Nov 2013 – Sept 2014)
– Wrote 40 articles regarding etiquette, professionalism, career advice and beauty tips and tricks
– Took pictures or made graphics for my articles each week
– Worked independently and communicated efficiently with my supervisors through e-mail, social media and Google Docs
– Promoted my articles and peers’ articles on social media

CONTRIBUTING WRITER – CAREER SPOTLIGHT BLOG (Aug 2012 – Nov 2013)
– Wrote 45 career and social media-related articles for the Career Spotlight Blog
– Interviewed a handful of students and staff members for the blog
– Photographed students and staff or created graphics to complement the blog posts

STAFF WRITER/PHOTOGRAPHER – ROYAL PURPLE NEWSPAPER (Feb 2011 – May 2012)
– Wrote 30+ news and feature articles, including a monthly column titled `Kelsey’s Adventures Abroad’
– Interviewed a wide variety of students, staff and community members
– Photographed and edited pictures of staff members, students and campus events

PHOTOGRAPHY EXPERIENCE

PHOTOGRAPHY INTERN/PERSONAL ASSISTANT – ANDREJKA PHOTOGRAPHY (May 2012 – Sept 2012)
– Assisted head photographer with photographing weddings, editing photos, making photo frames
– Improved many of photography and photo-editing skills, such as Adobe Photoshop and InDesign
– Maintained strict photography schedule and worked with a variety of people at weddings
– Set up, managed and helped wedding attendants with the photobooth at weddings

FREELANCE PHOTOGRAPHER – AIDS WALK WISCONSIN (Oct 2012 & Oct 2013)

FREELANCE PHOTOGRAPHER – MISS BLACK AND GOLD PAGEANT (Nov 2012, Nov 2013 & Nov 2014)

PHOTOGRAPHER – DELTA ZETA SORORITY (Nov 2010 – Sept 2013)

WEBSITE MANAGEMENT EXPERIENCE

WEBMASTER – WHITEWATER HISTORICAL SOCIETY (Feb 2014 – Feb 2015)
– Constantly updated and manage the Whitewater Historical Society website
– Worked closely with the Whitewater Historical Society board of directors
– Updated and managed the Whitewater Historical Society Facebook Page

OTHER WORK EXPERIENCE

PHARMACY TECHNICIAN/CASHIER – THE PHARMACY STATION (Sept 2006 – June 2013)
– Assisted the pharmacists with filing, preparing, mixing and labeling prescriptions
– Restocked supplies, took inventory and correctly deposited old prescriptions and labels
– Greeted and helped customers, answered phone calls, handled the cash register, maintained a clean work environment and established strong, professional relationships with pharmacists, coworkers and customers

SKILLS & EXPERIENCE

SOCIAL MEDIA
– Facebook, Facebook Ads, Twitter, LinkedIn, Pinterest, Houzz, Tumblr, Instagram, Iconosquare, Hootsuite, Instapult

PUBLIC RELATIONS
– CisionPoint, BurrellesLuce, MailChimp

WEBSITE/BLOGGING
– WordPress, Blogger, Joomla, AP Style, Microsoft Office (Word, Excel, PowerPoint, Outlook, Publisher), 80 WPM, Google Docs

PHOTO EDITING
– Adobe Photoshop, Adobe InDesign, Adobe Acrobat